Why you see the SAME AUTHORS all the time!

Isn't it funny how you've started to read an article about why me, and a certain select few authors write articles almost daily?

CONTENT, CONTENT, CONTENT!

#1 reason why people fail online is because they fail to deliver fresh content. Let's forget search engines for a second, instead let's concentrate on the end user who visits your web site.

Let's say "Jim" has been to your site once before and all of a sudden he sees your web site for something else and decides to visit. But what, oh no, it's the very same thing he saw 1 month ago. What happens to Jim? Just another statistic from your web site that will never get repeated.

On another note, let's say Jim happened to see your link in search engines again, except this time, you've revised your web site template. Jim is now intrigued and excited to see what is new, but oh oh, you have the same bloody content as the last time. Jim is yet again another statistic.

NOW - Let's say, not only have your revised your images, template, graphics, you've also been committed to adding 1 article on your site every single day. Jim is happier than the pope himself since you've played right into Jim's hand.

We all search online, for some of us, it's sheer boredom, for others, it's doing what your not supposed to be doing at work and so on. The whole point is, if nothing changes on your site, how do you expect to stimulate people to come back. Getting people to your site is the easy part, getting someone to come back is very tough.

So back to the title: "Why you see the SAME AUTHORS all the time!" It's not only a matter of adding an article everyday to bring people back but at the same time, search engines act almost like us. They see new content (they=search engines), they also get excited and browse around to see what you've added, not to mention that they also index all your pages for search engine listings.

Let's go a little further and bring attention to this newly found content. Many people out there are hiding their new content within folders and sub-directories and so on. What I suggest is having a small little box on your front page that just details some daily new content. Try keeping the content you add within this box up there on your site for about a week or so, just so that new visitors have a chance to view it and search engines have a chance to index it.

So in the end, a site that doesn't grow daily will have accomplished nothing online. A web site that caters to the needs of the many, will have more success than it can handle.

What you put into the world, will ultimately come back to you in the same amount.

Cheers!

Read more of Martins articles online here:
http://www.smartads.info/newsletter

SEO - White Hat Success or Black Hat Exclusion

In the process of trying to gain popularity and bring in more business, there are some companies that look at adopting some of the common modes of leveraging through Search engine optimization. This might help them or back fire and lead to their site getting black listed from the index. So, at the end of the day, it really does not matter how good or bad their site is, but what means they adopt to increase traffic.

The two methodologies available for SEO is White hat SEO or Black Hat SEO. The names might sound confusing, but they are modes through which people attract visitors to the page. One of this is ethical while the other is unethical and considered similar to cheating. So, when an individual or organisation is desperate for some visibility, they might adopt this mode, which unfortunately leads them to trouble.

White hat is the direct way of search engine marketing and mode of internet marketing through which the user follows guidelines. They use techniques approved by the Search engines. By tweaking the website, or adding some extra words that might attract attention, the user will rely on links, or Pay per click management to increase their traffic. There are no tricks or shortcuts used here; the content of the page is created to serve the user with information and not just for the SEO benefit. Also called organic search listings, these sites rely on their own strengths rather than manipulating the system.

On the other hand, black hat SEO is a route less preferred because it leads to banning of the website if discovered. Here, the owner of the site might have put in content just so they lure search engines. It could be text hidden in the back drop, or placed off the screen. It is also called spamdex, and is unethical, not approved by the search engines either. Cloaking or invisible text are also used in these sites to lure customers to come over to their portal. Here, the user is trying to con the search engine into believing their website has relevant text when a keyword is entered and so tries to increase the ranking of that portal. Search engine optimization through this method will lead to expulsion and loss of rank of the particular website from the index and it will not be shown in the results displayed on the search engines.