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Monday, April 23, 2012

How To Write Quality Articles

Writing articles is probably the best way of promoting your website these days. It gives you the chance to seriously increase the amount of backward links your website has, links which are also on a one way basis and helps you to spread your message and website across the net.

In this article I describe how to write these articles to make the biggest impression and to get the maximum impact.

My name is Stephen Hill and I write articles for my own websites and am also asked to write articles for other people. These are the areas I think are most important when writing articles:

Article length

Your article should not be too long, the reader should be able to read your article in between three and five minutes.

Keep it simple

Not everyone who reads articles on the internet are brain surgeons. Keep it simple by using easy to understand text.

Short paragraphs

Keep each paragraph fairly short, on average about three to five lines.

Make it interesting to read

When writing, try to write from the heart with a passion. Keep the reader interested and make it fun.

Give the reader a reason to read the article

The article should have lots of free advice and information which is likely to be of use to the reader.

On Networking Groups ( Part Three )

I am about to share with you something that I talk to people about a lot. It is focused networking.

In each business, we have a target market or the perfect prospect. If you have been in a particular business for any length of time, you should know what type of person or business owner falls into this category for you. If not, it is time to figure out who this might be.

In networking for business it is important to have a well rounded networking schedule. You should attend many different types of groups in order to reach a broad spectrum of people. If you only attend a business after hours, you may run into several people who provide the same product or service as you. In this environment, it is important to know what makes you different from them. In most cases this is not a company thing, but a personal thing. When you have reached the point that you can relate what makes you different, you will do very well in a competitive environment.

One of the groups that you are likely to attend is a trade association. In my first exposure to networking many years ago, I attended meetings for a group that specialized in the creation of multimedia. I went to the meetings each month in the hope of building a relationship with others who might be able to help me find some work in the field. The opposite happened. I found myself in the ultimate competition. I should have been there to learn about trends in the industry and to get background information of my competitors, there was literally no work to be had in an environment with all of my competition!

What happens if you attend the trade association meeting of your target prospect? It is likely that you may be the only person in the room selling your product or service. If you do your homework before you go and discover the mission of the group, it is easier to prepare for that kind of opportunity.

In this environment, you may be sitting through a presentation by a speaker that you know nothing about, so to maximize your networking opportunity, arrive early and leave late. Talk to as many people as you can in the time that you have to network before the presentation begins. If you see someone in the group that you know, approach them and ask them to introduce you around in the room. This will help you to shortcut the process of meeting people. It also gives a friend an opportunity to refer you personally in a group of their peers.

It is important to be creative when looking for meetings to attend. Attend many, and you will have more opportunities to work with. Set a goal to visit all the types of groups at least once a month for maximum exposure and optimum contacts.

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