How to Clean and Fillet Fish

Fish is one of the most wholesome foods that man can eat. In fact, people have been eating fish throughout human history. These days, many cooks yearn to add fish to their repertoire, but the whole process of cleaning and filleting fresh fish is a little scary to them. The process of cleaning and filleting fresh fish is relatively simple once the steps are understood.

To begin, you must clean your fresh fish properly in order to maintain it's quality during the remaining steps of processing. First, use a knife or fish scaling tool to remove all of the scales. Removing the scales early on is a key to easy fish cleaning. Next, remove the fish head by cutting just behind the first set of fins. Now, insert your sharp knife into the area where you just removed the head and make a slit in the belly of the fish. You will want to slit the fish belly all the way down to the vent next to the tail. This should open up the cavity of the fish and you can pull or cut away any viscera or organs from inside the fish. The next step is to cut away any additional fins that the fish may have. Do this by cutting into the fish in a circular motion around the fins and remove them. Finally, rinse the fish body and cavity under cold, running water. Now that the fish has been properly cleaned, you can move on to filleting.

Begin the fish filleting process by laying the fish on one side and inserting your knife into the fish body almost to the backbone. Guide your knife along the backbone, exposing the fillet as you cut. You will have to lift and separate the flesh from the bone as you cut. Next, repeat this process for the other side. Once you have created the two fish fillets, place them skin side down and cut through the flesh next to the tail. Do not cut through the skin next to the tail, as you will hold onto this skin as you separate the skin from the flesh. Insert your fillet knife between the flesh and the skin and use a back and forth motion to separate the two. Rinse the fillets with cold water and be sure to dry them before storing or using.

These simple and easy steps are all that it takes to make the most out of fresh fish. With these steps in mind you can prepare fresh fish for any meal.

Pop-ups Versus Banner Ads: Which Is Better For Increased Website Traffic?

Everyone who uses the web knows that advertising is a huge part of the entire experience. The internet is full of advertising for every possible company and product you can imagine. Although many complain about the forms of advertising, there is not much difference in internet advertising and telemarketing phone calls to your home. The interesting thing is however that web users prefer to be annoyed by internet ads over unexpected phone calls. This acceptance of ads has created a breeding ground for millions of pop-ups and banner ads on the internet. Sites use them individually or together, but some still wonder which is better for increased website traffic. Consumers have offered a response, perhaps not verbally, but with statistics of effectiveness.

Pop-ups are typically seen as annoying advertisements. Those that include blinking lights can even be hazardous to some users with certain medical conditions. They have been considered the most hated form of web advertising available. With pop-ups being so annoying however, consumers may wonder why they are still being used so frequently. The truth is that pop-ups are terribly aggravating, but they are indeed effective overall. For some crazy reason, there are millions of people who actually utilize them when they appear on their screen. This is partially due to many sites using pop-up ads as an excuse and reason for offering free services to site users. They will state that they must use these forms of ads in order to offer the site for free. Users, who don't want to pay, but still want to use the site, will likely accept the excuse without question.

The trouble with pop-up ads these days are that there are many programs to install on a computer that will not allow pop-ups through. This means that when a pop-up is meant to appear on your screen, your installed "pop-up blocker" program does not allow it to happen and instead blocks the advertisement from reaching you, the user. These programs are very effective most of the time and can cost advertisers a great deal of money if the ad is not reaching the intended target. Advertisers are now coming up with newly programmed pop-ups however that can bypass these "blocker" programs and still deliver the ads to your screen, whether you like it or not.

Banner ads began to appear on websites in response to the annoyance consumers felt from pop-ups. Advertisers thought that if banner ads were not as bothersome, they may offer even better results than the pop-up ads. Sites began sticking banner ads in every free area of their site. Upon doing so, they soon realized that although banner ads are not typically as bothersome as pop-ups, they are also not as effective. Users were less likely to utilize banner ads for their purpose. Many of the banner ads were perhaps not as noticeable as an aggressive pop-up ad right in the user's line of vision. Some are off to the side of the screen and out of the direct eye contact.

Many users prefer banner ads when asked, because they claim they are easier on the eye and they are often unnoticeable. This may mean more comfortable use for the user, but it means something completely different to the advertiser. An advertiser wants their ad to be noticed, even at the user's expense. They would rather annoy the user and get the ads noticed than the ads simply sit being unnoticed. In whole, advertisers were not seeing a large turnout with banner ads, and therefore many sites no longer use them for advertising purposes.

The answer to whether or not pop-ups or banner ads are best really lies with who you speak with. Consumers will likely tell you banner ads are much better than troublesome pop-ups. Advertisers however would tell you the exact opposite. They both have a place on the internet and their own group of "fans". The conclusion is however that unless users completely boycott pop-ups in an extremely dramatic way, they will likely continue to replace banner ads. The power of the choice lies in the hands of the advertisers at this time and until users want to force them to change their ways, the advertisers will continue to support pop-ups over banner ads.